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The 13 Best Affordable Lingerie Brands of 2024

Lingerie has come a long way since its decorative yet highly impractical days. Whether we want cotton-soft bralettes or supportive carryalls, there are options for your every need. Confoundingly, however, prices, in many cases, have multiplied, too. There are but a few brands that offer support at a manageable cost. Scroll on to find our favorite lingerie brands, and remember, you won’t even need to sort the selections from “low to high."

Intimissimi

Intimissimi

Intimissimi

Italian sleepwear label Intimissimi makes undergarments that embody the type of person they’re for: Relaxed, effortless, and undeniably refined. Silky and slinky slips; thongs lined with lace or peek-a-boo bows; mesh boyshorts; bustiers with structured boning that hug your natural curves, with every hem and neckline bringing something exciting.

Whether you’re more of a scalloped or embroidered tulle person, know that Intimissmi brings a classic sense of sensuality to every piece. There's also a great selection of nightwear, including satin PJ pants and lacey camisoles, if you’re looking for something more demure. Anyone on the hunt for elegant and luxe fabrics at a great price point should look to its wide variety of pieces that are pleasantly and intricately constructed. 

Shipping: $9 flat fee | Returns: Free within 30 days of delivery | Best For: Elevated basics

Savage X Fenty

Savage X Fenty

Savage X Fenty

Rihanna’s lingerie brand, Savage X Fenty, truly has it all. Where else can you get a snakeskin printed bra, Daisy Spring Bikini undies, garter straps and harnesses, and size-inclusive sportswear all in one place? Launched in 2018, Savage X Fenty creates garments that instill confidence in its wearers through colorful, bold and size-inclusive designs that not only follow trends but actually create them, too.

Most can see themselves in something from the line, especially considering there are so many options, patterns, and colors to choose from. If a vixen-inspired fit or figure-enhancing set isn’t your style, there are ultra-comfy lounge sets, robes, everyday bras, and cheeky panties. Oh, and there's even an optional membership program (Xtra VIP), delivering discounts and sneak peeks at new products for those who like to spruce up their lingerie drawer often.

Shipping Policy: Free on orders over $49 | Return Policy: Free within 30 days since ship date | Best For: Colorful lingerie

Aerie Show Off Unlined Lace Bodysuit

Aerie

Aerie, the sister brand to American Eagle, is certainly not to be slept on. It's been a personal favorite for writer Bianca Kratky because she can get both comfort and style without turning her wallet upside down. She doesn't really enjoy going experimental with her lingerie and Aerie is always consistent with sizing and material.

It offers everything from simple and seamless to vibrant and eye-catching, all of which typically fall below the $50 mark. Also, it's very common for the brand to have some kind of sale going on, so you can always get a good deal. Going beyond lingerie, you'll find cozy loungewear and affordable swimsuits as well.

Shipping Policy: Free on orders over $75 | Return Policy: Free for qualifying purchases and a $5 fee on all others; no time limit | Best For: Lounge, support

If you’re looking to get your romance fix, you’ve come to the right place. Adore Me is an New York City-based intimates brand with a fresh, whimsical feel. There's loungewear, swimwear, sleepwear, and lingerie-drawer basics, like lacey push-up bras, bustiers, and barely-there underwear. The brand is also known for its accessible price points, aside from the coveted lingerie essentials and the extended sizing across those wide ranges of styles and categories.

Seriously though — sizes range from XS–4X and A–G cups. So, make them your go-to for matchy-matchy sets, whether uber-plush PJs or open-back baby dolls and tights. And once you’re totally hooked (you will be!), sign up for the VIP membership.

Shipping Policy: Free | Return Policy: $6 within 30 days of delivery | Best For: Cute, inexpensive bras

Parade

Parade

With its expressive colors, attention-provoking style, and celebratory-worthy quality, we’d say Parade is pretty accurately named. And speaking of pretty: The designs are just that. Think animal-printed underwear and multi-colored bras. Each piece of intimates has an exciting and youthful twist — they’re just fun. This brand honors everyone with its devotion to sustainable fabrics and inclusivity. Sizing goes from XS–3XL, and prices are stellar for such plush and comfortable styles. It makes sense since Cami Téllez founded the brand with the idea that sexiness isn’t one-dimensional, a message we definitely love. 

Shipping Policy: Free on orders over $75 | Return Policy: $7 within 30 days of delivery | Best For: Sustainable lingerie

Bluebella Marseille Bra Yellow

Bluebella

Possibly the most sensual option on our list, Bluebella serves up provocative, expensive-looking lingerie. From show-stoppingly extravagant bodysuits and corset-inspired lace-up details to feminine floral motifs, “sexiness” has a different definition for everyone — and Bluebella knows that well. That’s why there's a wide range of products, including looks you can wear outside the bedroom. (There are tons of styles made for the bedroom, including open bras and minimal-coverage, strappy suits.) The brand also offers a DD+ section, with cup sizes increasing to an F, to make sure everyone is included in its designs. 

Shipping Policy: Free on orders over $75 | Return Policy: Free within 30 days of delivery | Best For: Sexy intimates

Sexy minimalism — that’s what CUUP does best. Aside from its “unlined essentials” you’ve probably seen all over Instagram, the brand promises that you’ll never have to choose between style and support or strength over softness, and we’ve found this to be true: The designs make the breasts look naturally lifted. CUUP offers many styles and colors (like Espresso and fuchsia) while also being the place you can pick up some matching briefs. 

Shipping Policy: Free on orders over $75 | Return Policy: Free within 60 days since ship date | Best For: Well-fitted bras

Underdays Thong and Take Set

Underdays

"Life isn't always comfortable, but your underwear should be," says this buzzy British brand. Underdays — dubbed the Glossier of the underwear space — started with the mindset that function and fashion don't always intersect, even when they should. At least, that was what owners Oria Mackenzie and Amelie Salas thought when working at Farfetch: There was a gap in fashion-forward styles that don't skimp on comfort. With the creation of Underdays, the two have successfully bridged that gap with cute, affordable briefs and thongs.

The undies are crafted with eco-conscious bamboo, making for silky soft, breathable undergarments and elongated gussets for comfort in sizes from XS–XXL. The new generation of underwear is here — and it looks like the retro-inspired high-waisted brief in blue (or magenta, if that's more your speed). 

Shipping Policy: Free on orders over $55 | Return Policy: Free within 30 days of delivery | Best For: Workout and everyday undies

Hanky Panky

Hanky Panky Signature Lace Open Teddy

Hanky Panky

Peek-a-boo bralettes, comfortable thongs, and lacey teddies: Hanky Panky — a trusted and cheekily named lingerie brand — truly has it all. This multigenerational brand started almost 50 years ago, has been worn by celebrities like Cameron Diaz and Rihanna, and sold in our favorite department stores, like Saks Fifth Avenue. But don’t get it twisted — just because this brand is sold in upper-echelon stores like Lord & Taylor and Neiman Marcus doesn’t mean it isn’t affordable.

Styles range from $10 to $20 for undies and go upwards, depending on the piece. The brand carries sleepwear, loungewear, and true lingerie sets, like a stretch-dotted chemise or a strappy coordinated set. 

Shipping Policy: Free on orders over $75 | Return Policy: $10 within 30 days of delivery | Best For: All your lingerie needs

Honeydew Intimates

Honeydew Intimates

Honeydew Intimates

For bras and bralettes under $20, Honeydew Intimates is one to know. There's a multitude of styles, from flirtatious lace to comfortable cotton. So, if your style is a mix of cute and sexy, chances are, you’ll find something to love. It has a great range of panties, lingerie, sleepwear, and loungewear, all with unique detailing. Each silhouette has something exciting — a see-through and sultry bodysuit, underwear with metal accessories — so you can show them off if someone’s lucky enough to see them. Plenty of the silhouettes are functional, with some iterations even begging to be styled as the underwear-as-outerwear trend. 

Shipping Policy: Free on orders over $25 | Return Policy: Accepted within 30 days of purchase with a variable return shipping fee | Best For: Matching sets

Bare Necessities

A place where cheekiness and elegance meet in the form of a tulle babydoll slip or deep necklines that lift and shape: That’s the charm of Bare Necessities. The retailer with its own in-house, affordable line is superior for everything from classic looks to new takes on old favorites (hello, sexy yet risqué boyshorts with heart cutouts on the rear) or just about anything you can think of when you hear the word “lingerie.” Even longline bra tops or satin PJs are up for grabs on the site — the same goes for swimwear, shapewear, and activewear. There's also a healthy assortment of sizes, with a notable AA–O cup range. 

Shipping Policy: Free on orders over $70 | Return Policy: $7 within 30 days of purchase | Best For: Everyday, seasonal bras

Free People

Free People Hot Shot Onesie

Free People

Intimately from Free People packs a punch with its offerings in the base layer section. The brand’s cool-girl, boho vibe translates to its in-house intimates line, like with the ruched seamless boyshorts and camis, but up top is where the brand succeeds — we’re talking bralettes galore. Longline bralettes, bandeaus, and triangles are all mostly under $30, are made with high-quality fabrics, and are built to last. Plus, they look dang cute, peaking out of a translucent turtleneck or a sheer maxi. 

Shipping Policy: Free on orders over $100 | Return Policy: Free within 30 days of delivery | Best For: Bralettes and base layers

Love, Vera

Love, Vera Embroidered Floral 3 Piece Garter Set Lemon Verbena Curvy

Love, Vera

Love, Vera is a brilliant and inclusive Black-owned brand founded by Vera Moore and Nate Johnson. With an impressive range of sizes of high-quality fabrics, these must-have lingerie pieces are functional and sexy. We’re crushing on the figure-hugging corsets, ultra-high leg teddies, and seductive V-necks, plus those colors! Neon-yellow garter belts and vibrant trimmed panties cover the site.

Beware when browsing, though: Chances are, you’ll end up spending more than anticipated because of how many trendy — and affordable — options offered. (I'll be the first to attest.) 

Shipping Policy: Free on orders over $75 | Return Policy: $8 within 14 days of delivery | Best For: Bodysuits and teddies

Why Shop With Us

InStyle contributor Morgan Sullivan completed hours of research by reading reviews and testing products for this story to find the absolute best brands.

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Aldo Pusey

Update: 2024-03-23